About

Dani Roche (b. 1991) has a Neopets tattoo to commemorate 15 years navigating online spaces. A product of the internet age, she combines a multi-disciplinary design background with a drive for digital strategy to create thoughtful and engaging output that spans print, brand identity, and holistic marketing campaigns. Her empathy, forward-thinkingness, and acute understanding of digital communities, has garnered her recognition from Forbes as one of 30 Under 30 individuals "rewriting the rules of marketing and advertising", and by Applied Arts Magazine as a design industry disruptor. Dani has also been profiled internationally by Vogue, Fashionista.com, Coveteur, Refinery29, HYPEBAE, and Marketing Magazine. Dani has worked with global clients like Netflix, Converse, and Fujifilm on compelling visual and marketing campaigns. She has also developed brands for today's biggest digital creators like Lauren Riihimaki (LaurDIY) and Molly Burke.

CURRENT:
Owner, Kastor & Pollux (June 2011 - present)
Co-Founder, SCHOOL by K&P (January 2018 - present)

PAST:
Faculty Advisor, York/Sheridan Joint Program in Design - BDes (September 2017 - April 2022)
Creative Director, Biannual (August 2016 - April 2019)
Editor, The Creator Class (September 2014 - July 2015)
Editor, MTV Fora (March 2013 - December 2014)
"Project by project, Roche is launching herself far past the boundaries of being a fashion influencer and turning herself into an industry creative to be reckoned with.” - Marketing Magazine

"The coolest girl you've never met." 
-Missbish

"With Kastor & Pollux, Roche applies her knack for turning digital content into IRL experiences." - Fashionista.com

For Chanel

SERVICES
Art direction 
Branding + identity design
Brand consultation + strategy
Brand partnerships
Campaign development + pitching
Community consultation
Creative direction
Event design + production 
Graphic design
Illustration
Production 
Photography

PARTNERSHIPS
Campaigns - print & digital
Content collaborations
Product endorsements
Social media collaborations

SPEAKING
Keynote speeches
Panel discussions
Panel moderations
Corporate speaking and coaching​​​​​​​

Dani Roche Keynote at "One & All" by Dynamo MTL w/ Glossier

SPEAKING EXPERIENCE
Loblaw Digital, Coaching, Toronto, March 2021
Wealthsimple x Bumble, Toronto, October 2019
Reebok - It's a Woman's World, Toronto, September 2019
Digital Jove, Valencia, May 2019
Elle Canada - World Contraception Day, Toronto, September 2018
Bumble Hive, Toronto, May 2018
The Kit Connect, Toronto, April 2018
Google Shop, Toronto, March 2018
#HowIMadeIt - Flare x Fido, Toronto, October 2017 
One & All - Dynamo MTL + Glossier, Montreal, September 2017 
Google Shop, Toronto, August 2017 
Self Love Club by Mary Young, Toronto, July 2017 
Rotman Commerce Women's Leadership Symposium Panel, Toronto, March 2017 
Schulich Marketing Association Annual Conference Opening Keynote, Toronto, November 2016 
YouTube Branded Content Panel, Toronto, October 2016 
Joe Fresh x FLARE: Future of Fashion Panel, Toronto, September 2015 
Ryerson Creative Industries Panel, Toronto, March 2015

Past and present partners.

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