Pure terpy goodness: Good Buds is a craft cannabis brand lovingly grown for the chronic.
Below is a selection of retail and social assets created for the brand. Together, these exemplify the design framework that was built for Good Buds between September 2019 and March 2020. Showcasing the intersection of design and nature, this system was meant to build upon the Good Buds brand values while also sharing who they are and why they're truly deserving of being YOUR "good bud" (get it?)
Design + direction: Dani Roche
Photography: Dani Reynolds