I based the contents of the package around things that I knew I would be stoked to receive. Obviously, since form follows function, the purpose of the mailer was to convey that Kastor & Pollux had relaunched and rebranded as a digital and experiences agency, and KASTORANDPOLLUX.COM was now a contributor-based editorial platform boasting daily content across 10+ verticals. However, I wasn’t interested in creating something that would be tossed out immediately after receipt. I wanted to give my material a fighting chance to be something that its recipients might actually hold on to!
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