Pierced - Branding
Working to "rethink piercings", Kastor & Pollux created the identity for Pierced: an innovative brand disrupting the body modification industry. During this process, I assisted in the interior direction of the first concept store at Upper Canada Mall in Newmarket. Art direction: Dani Roche Brand design: with Sabrina Scott Interior Design and lighting: Graham Waliczek, Phil Shelton