Inspired by the fantastical qualities of Wes Anderson films — such as colour palette, music, styling, and graphics — this project intertwined feelings of nostalgia with current pop-cultural symbolism to celebrate the launch of Shu Uemura's collaboration with Maison Kitsune.
The intention was to create a playful campaign that evoked curiosity and intrigue, inviting viewers to celebrate the collaboration in person.
Direction + Design: Dani Roche
Photography: Krizia Victoria
Featuring: Dani Roche and Bianca Venerayan