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A multi-city brand pop-up for Wealthsimple, an online investment management service. Offering complimentary fares such as branded chocolate bars, packaged gum, and lottery tickets, this pop-up supported the first issue of Wealthsimple's self-titled magazine aspiring to share “The Truth About Money”. Design + direction + production: Dani Roche Production assist: Dani Reynolds Build: Brennan Finley www.wealthsimple.com/en-ca/magazine