A multi-city brand pop-up for Wealthsimple, an online investment management service. Offering complimentary fares such as branded chocolate bars, packaged gum, and lottery tickets, this pop-up supported the first issue of Wealthsimple's self-titled magazine aspiring to share “The Truth About Money”.
Design + direction + production: Dani Roche
Production assist: Dani Reynolds
Build: Brennan Finley